We can say without doubt, that planning the future is a matter that does concern all of us. Running a company bears the immense responsibility of assessing the risks in an environment where the future state of the corporate world is very difficult to predict. However, the norm in many companies – and this counts for large and small entities – is that we are often very busy with the daily business, putting out little fires here and there, leaving us with little time to reflect. New ventures – such as developing new products, adapting new business models, tapping into new markets – happen sometime by chance, often in response to external events that seem often beyond our control. Continue reading →